What is Product-led Growth (PLG)? Why is it relevant? How can it benefit and exist in our day-to-day lives?

Join Roosevelt University alumnus Anthony Franklin as he shares valuable insights on driving product-led growth across various industries. As the founder and chief executive officer of Spearhead Revenue Consulting, Anthony brings a wealth of tech startup and revenue management experience. He is a two-time vice president of sales and works with founders to increase revenue and optimize go-to-market execution.

This interactive, virtual session will explore how PLG helps customers better understand products, and how product data can make sales teams more efficient. Learn best practices for building and optimizing go-to-market (GTM) teams in early-stage ventures. Hear real-life examples from venture-backed startups. Most importantly, you'll learn the fundamental principles of PLG and its application in different sectors.